There’s a huge possibility that you’ve been thinking of re-launching a mobile-friendly version of your website for quite some time now. A lot of people use smartphones and tablets every single day nowadays and you might even be one of them. In fact,you might be reading this post on your smartphone or tablet. If you are,then you have a good idea as to how bad you need to make your site more mobile-friendly. If you’ve been waiting for someone to light a fire under you,let me help you with that.
A lot of people who have websites for marketing their businesses online are thinking about making changes on their sites so that they can be a lot more mobile-friendly but they’re not quite convinced as to why they should do it. Well,let me give you three very compelling reasons why you need to mobilize your website now.
- At least 33% of the entire population of people who use smartphones today are making purchases through their mobile devices. When the holiday season ends,this number will even get higher. According to Laura Betterly,a mobile marketing expert,there are 3 times more smartphones that are being activated every single minute all over the globe than the number of babies that are being born.
- Traffic coming from mobile sources has been projected to make up 7% of the entire US commerce by the year 2016 according to an infographic from Mashable. If we do the math,that’s going to be a whopping $31 billion. Moreover,tablet users convert 33% to 66% higher than people who visit sites using a PC.
- Smartphones and tablet sales are just getting started at being on a roll. Smartphones now compose 59% of the entire US handset sales. This number has increased by 13% from last year. By the early part of 2012,it’s believed that 58 million Americans will own a tablet device. Most of their tablets will be iPads even though the Kindle Fire has been a topnotch product on Amazon for a period of 8 weeks.
If you’ve been thinking of making improvements on your site by having a mobile version of it,you should strongly consider the three reasons that I have stated above.
