What type of experience do your potential customers have when they land on your website using their mobile phones?
If your website is not mobilized,the answer is “miserable.”
That’s right… when people search for businesses while on the go,they are looking for a quick way to find what they need. This is usually a phone number,address,menu,etc.
However,many are faced with a website that is pretty much useless on their mobile devices.
Here Are 3 Reasons You MUST Have a Mobile Website:
- As mentioned above,the user-experience is not good when landing on a site that is not mobile-friendly. Mobile websites have faster loading speeds,are easy to navigate,and leave users with a pleasurable website-viewing experience.
- Mobile-friendly websites give your business more credibility because you’ve taken the necessary steps to cater to your mobile audience. People tend to trust sites that show accurately on mobile devices than those that don’t.
- People don’t leave home without their mobile devices today. In addition,they’re spending a lot of time looking for local businesses on their mobile phones.
This means that your website could be exposed to thousands of people who are looking for your product or service,so it’s best to make a good first impression by providing them with a pleasant website-viewing experience.
Restaurants,Financial Services and Beauty Services are among the top business categories local searchers seek information about online,according to the YP.com Local Insights Digital Report for Q3 2012.
YP.com’s research,which includes over 2 billion searches annually by 11 million unique mobile users per month,sheds light on the growing use of local mobile search. So,what type of information are people are searching for locally?
ANSWER: Restaurants,Financial Services,Professional Services &Beauty Consistently Top The List
These 4 types of businesses have topped the local business search categories consistently for the last three quarters. Among the 4,600 business categories in the YP.com Local Ad Network,other popular business categories include Auto Repair,Real Estate,Physicians &Surgeons,Auto Parts,and Building Contractors.
See the graphic below for a different view,YP.com segmented their business categories into 14 verticals. They found that local searchers are most often looking for Business &Professional Services,Shopping,or Food &Dining information.
What does this mean for your business? For starters,if your business is in one of these top categories,you are loosing out on new business every day that you delay having an optimizing a mobile optimized website! Look around the online space for your type of business. Are your competitors there? Are your own local business directory profiles optimized and complete? If not,your company may be missing out on an opportunity to appear in front of potential customers when they’re seeking someone to do for them exactly what you could be doing for them!
So there are 2 questions I pose to you:
“Do you know how many new customers per week are finding your competitors instead of you?”
“If you are not already there,do you think it would be a good move to get your business where people are looking?”
Contact me at (512) 630-4343 for information on setting up a Mobile Website for your business.
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