Googlebot Now Crawls Smartphone Sites

Here is an article taken from Mobify that should get your attention. Seriously folks,the “Mobile Revolution”has started and if you are not on it,you are going to be left behind in a very bad way. The best thing you can do for your business is to be on the front of the wave!

Give me a call to find out how you can do that. It’s almost a shame as to how affordable it is to get your site mobile and the amount of money some companies are charging to get you there. You don’t have to have to do that,it’s very affordable to do and can be done this week! Give me a call to find out more and get started. (512) 966-9595

Dan

Dec 20,2011

Google recently announced that its Googlebot – Mobile now crawls the mobile web with a smartphone user-agent,in addition to its existing feature-phone user-agent.

“With the number of smartphone users rapidly rising,we’re seeing more and more websites providing content specifically designed to be browsed on smartphones,” says Google software engineer Yoshikiyo Kato. In response,Google has changed the way smartphone content is indexed.

Whenever Google makes a change to the way they crawl the web,it’s a big deal in the web marketing world because chances are your sites gets between 25 – 65 % of traffic from Google.

Just like when Google announced that Adwords Quality Score was affected by mobile,we wanted to find out what the new smartphone crawler means for our customers.

We did a little digging and talked to Peter McLachlan,Mobify’s chief solution architect,with a particular regard to search engine optimization (SEO).

“We’ve always worked hard to make sure the Mobify provides a great user experience and are happy to see Google is focussed on the same thing,” he stated. ”A key component of a great user experience is something comprehensive that just works for everyone. That’s why we’re so focussed on the One Web solution – one URL for the website that adapts to desktop,mobile,and tablet.”

“The One Web approach also means search ranking is never divided between a desktop site and a mobile site. As a result,Mobify-powered sites reach and stay at the top of search rankings.”

Now,if your website treats smartphones differently from featurephones or desktop users,Google will be able to index results separately. This means:

Smartphone users will automatically be given a link to the smartphone optimized page in their Google search results.
The direct link removes the extra latency from a smartphone redirect,shaving off between 0.5 – 1 seconds.
Search results are now dependent on device,as well as search terms.

We’re excited to see Google paying more and more attention to mobile and are excited to see what they do next to help improve the mobile experience.